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March 2012:

ABCE audited figures

Unique Browsers:

1,106,430

Page Impressions:

5,051,695

Note:

ABCE are now using the term Unique Browsers instead of Unique Users

Contact us

Prospects.ac.uk Technical Specification

Emailing service

Fill in the online email form making sure your email is approximately 40 words:

Courses by email service

HTML emails: Can contain text, pictures, and links to make your organisation stand out (we do not support forms). Please send all required elements below 5 days before you want the email to be sent.

Required for HTML emails

  • The HTML code (recommended dimensions up to 752 pixels wide by up to 600 pixels high).
  • Please note, Email clients do not display content consistently, therefore we recommend that you keep email designs simple and try to use as few nested tables as possible.
  • Avoid using Cascading Style Sheets. Your email may not display correctly as style-sheets often get stripped out or overwritten by web-based email clients, such as Hotmail.
  • Web-ready copies of all images (in JPG or GIF format).
  • Provide alt text descriptions for all images.
  • Copy for the text only version (sent to people who cannot view emails in HTML format).
  • Text to go in the subject line of the email (max 10 words).
  • The URLs for any links.
  • The target audience (select which finalist and/or graduates you want to target by institution, degree subject, location and/or type of work).
  • The email address to which you would like to receive the test email.
  • The date you want the email to be sent.
  • Do not use rich media elements such as Flash, audio or video in emails.

SMS messaging

Email the copy for your text message containing approximately 80-100 characters (including spaces) either to your Sales Representative. The SMS will include a web link to your advert on Prospects.ac.uk.

Logos

Please note the following requirements for logos.

DimensionsWidth x Height
Square 110 pixels x 110 pixels
Portrait 80 pixels x 150 pixels
Landscape 170 pixels x 70 pixels
  • Max file size 8k
  • 72ppi resolution
  • JPG, GIF or PNG format
  • No animation allowed

Logos must be one of the dimensions shown above. Pad with white space if necessary to avoid distortion of your logo on the web page.

Online banner advertising

Please note the following requirements for online advertising on Prospects.ac.uk and in the Prospects.ac.uk Newsletter.

Allowed file formats: JPG, GIF, PNG, HTML, JavaScript, Flash

  • Flash cannot be used on HTML emails.

Disallowed file formats: Shockwave, Java applets

Dimensions Width x heightMax total filesizeMax animation duration
88 x 31 (Microbar)88 pixels x 31 pixels45k15 secs
120 x 60 (Button 2)120 pixels x 60 pixels45k15 secs
120 x 600 (Skyscraper) 120 pixels x 600 pixels 45k 15 secs
160 x 600 (Wide Skyscraper) 160 pixels x 600 pixels 45k 15 secs
300 x 250 (Medium Rectangle) 300 pixels x 250 pixels 45k 15 secs

If you are supplying our traditional banner or button formats please use the below specs:

DimensionsWidth x HeightMax total filesizeMax animation duration
468 x 60 (Banner)468 pixels x 60 pixels20k15 secs
125 x 125 (Button)125 pixels x 125 pixels15k15 secs

Flash banner, button and skyscraper specification

The specifications for Flash online advertising are applicable to adverts of the following sizes: 468x60, 125x125, 88x31, 120x60, 120x600, 160x600 and 300x250.

  • Files to supply - Please supply .swf files of version 6 (MX) or above. Only one self-contained .swf file per advert is allowed.
  • Background colour - It is vital that you place a non-transparent background as the lowest layer in your flash movie (e.g a filled rectangle the same dimensions as the flash movie). Changing the background colour property alone will not make the movie non-transparent and will result in the background colour of the website showing through your advert.
  • Frame rate - The frame rate can be set to any value you choose.
  • Please note that we currently do not support audio or video files embedded within Flash adverts.

Accessibility for Flash banners, buttons and skyscrapers

  • Do not break apart or flatten fonts into vector shapes. All text must be ‘live’ so that it will be picked up by screen readers.
  • Images and buttons should have a name and description provided via the accessibility box function within Flash. It is not sufficient to just check the box ‘Make Object Accessible’ – text must be provided.
  • More information about this subject can be found in our Guide to the accessibility of Flash advertising. Please visit our graduate employers site at http://www.prospectsnet.com/flashaccessibility/ for further information.

Video profiles

File formats: Any common video format accepted except FLVs. All videos will be encoded by Graduate Prospects into Flash Video (FLV) format. The Flash video encoder will not accept FLV files, therefore please supply any common video format instead. (e.g. Quicktime (mov), AVI, Windows Media (wmv), MPEG (mpg), etc). We also accept DVDs (VOB file format). Please post DVDs to Graduate Prospects. We will return all discs after use.

Video pixel dimensions: Video will be displayed on the site at 300x225 pixels in size. Please supply videos of this size or of a 4:3 aspect ratio (width x height). Please note that if videos are supplied at a smaller resolution than 300x225 the resultant video will be stretched which may lead to blurring/distortion.

Transcript: For accessibility reasons, a comprehensive transcript of the video is required. Please supply transcripts as an accessible PDF file. For instructions about how to make PDF files accessible, please see http://www.adobe.com/products/acrobat/pdfs/accessbooklet.pdf

Captions: If possible, please supply details of closed-captions for the video. Closed captions differ from subtitles in that they typically consist of a transcription of the audio portion of a program as it occurs (either verbatim or in edited form) and sometimes include non-speech elements.

Captions aim to describe all significant audio content — spoken dialogue and non-speech information such as the identity of speakers and their manner of speaking — along with music or sound effects using words or symbols. Please be sure to include timing information for the captions. The timings need to describe which caption should appear, and at what time in the video. Please specify timings to the nearest tenth of a second.